Praise from Country Life!

 In 100 years' time, people will still want these homes - they'll look at the others, if still there, and wonder how any council gave it planning permission and how any company had the gall to demand it!

The housing crisis is no excuse for the crass ugliness that some councils are allowing to be built in the countryside. Beautiful scenery is being disfigured by repetitive, unimaginative designs. Take as an example of these reach-me-down houses a development in the ancient Suffolk market town of Framlingham. Crowned by its Norman castle and great medieval church, this is a seriously beautiful place, yet the development is neither generous nor uplifting; it's a series of standardised houses that does nothing to enhance the place.

Persimmon's marketing spiel waxes lyrical about the beauty of this Anglo-Saxon settlement with more than 70 listed buildings, but, instead of being inspired by its neighbours, the company has constructed houses that could have been built anywhere. The names give it away; The Corfe, The Souter, The Chedworth, The Lumley, none of which have anything to do with Suffolk. A four-bedroom house, priced at £337,995 is a far cry from elegant.

Big corporations build homes in beautiful places in order to benefit from that beauty, but, so often, they don't consider they have a duty to add to that beauty or to pay proper dues for the loveliness that helps sell their products. It doesn't need to be like that. At the other end of Framlingham, there's a development of an entirely different kind. It's not by a giant business that builds 18,000 houses a year, but by East Anglian-based Hopkins Homes, which creates around 1,000.

The site already looks as if it's part of the town; its designs are genuinely thoughtful and reflect local architectural styles. This is a company that wants to be thought of as a contributor to the towns and villages in which it builds, which is why there's an atmosphere about it's houses and flats. They are already 'of the place' and there's a quality that the nascent sense of community already provides.

In 100 years' time, people will still want these homes. They'll look at the Persimmon estate - if it's still there, and wonder how any council gave it planning permission and how any developer had the gall to demand it.