About us - Join our team

As Digital Marketing Manager, you will understand the importance of both building a brand online and delivering sales leads. You will care passionately about the brand’s presentation and be determined to create a market-leading digital presence. An understanding and knowledge of effective website performance, CRO, SEO, digital advertising, social media, content creation and delivery is essential to this role.

You will work closely with the Senior Marketing Manager to meet key objectives:

• Take the lead in the digital marketing strategy to build, deliver and refine the agreed strategy, managing key internal and external relationships.
• Create and manage all digital content – both inhouse and through agencies. Great time management and attention to detail are essential to this role.
• Overall responsibility for performance of website, PPC/Google Ads, Google My Business, eCRM, and social media platforms.

Your main responsibilities will include

• Website: responsible for presentation, accuracy and content development. Ensure web analytics and UX reports are used to continually drive performance and relevant content creation, and CMS content is correct at all times. Ownership of SEO – working with agencies and taking on direct content creation and optimisation as required.
• Managing the organic Hopkins Homes social media accounts with relevant agencies: current platforms include Instagram, LinkedIn and Facebook. Agreeing content calendar and production with Senior Marketing Manager.
• Identifying opportunities, developing new ideas, assisting with copywriting and creating engaging, SEO-rich original post content for all platforms.
• Working closely with the rest of the Marketing team to ensure new content is appropriately communicated across all platforms.
• Engaging with the CRM software, Hubspot, to ensure customers are profiled and targeted with appropriate timely messages. Mapping out campaign calendar and working with Sales Managers and Head of Sales to address targeted eCRM campaigns.
• Development of the use of video across all relevant platforms.
• Managing budgets and invoice sign offs as required.

Skills/Attributes

• Proven digital marketing experience and of integrating digital marketing effort with sales teams.
• Proven understanding of website performance including SEO and use of Google Analytics.
• Proven track record of managing multiple social media platforms and creating effective content
• Strong organisational and analytical skills.
• Ability to work to deadlines, prioritise effectively and manage multiple workstreams.
• Experience of managing internal staff and external agency relationships.
• Strong attention to detail.
• Ability to handle change and evolution positively and to bring others with you on the journey through effective communication.
• Knowledge of integrated sales and marketing CRM software such as Hubspot or similar an advantage.
• A passion for property and an understanding of property marketing is essential for this role.
• A collaborative and responsible member of a team, able to take accountability for work
• Full UK Driving licence
• Great verbal and written communication skills.
• Proficient IT skills – Office, Word, Excel