About us - Join our team

As Digital Marketing Manager, you will understand the importance of both building a brand online and delivering sales leads. You will care passionately about the brand’s presentation and be determined to create a market-leading digital presence. An understanding and knowledge of effective website performance, CRO, SEO, digital advertising, social media, content creation and delivery is essential to this role.

You will work closely with the Senior Marketing Manager to meet key objectives:

• Take the lead in the digital marketing strategy to build, deliver and refine the agreed strategy, managing key internal and external relationships.
• Create and manage all digital content – both inhouse and through agencies. Great time management and attention to detail are essential to this role.
• Overall responsibility for performance of website, PPC/Google Ads, Google My Business, eCRM, and social media platforms.

Your main responsibilities will include

• Website: responsible for presentation, accuracy and content development. Ensure web analytics and UX reports are used to continually drive performance and relevant content creation, and CMS content is correct at all times. Ownership of SEO – working with agencies and taking on direct content creation and optimisation as required.
• Managing the organic Hopkins Homes social media accounts with relevant agencies: current platforms include Instagram, LinkedIn and Facebook. Agreeing content calendar and production with Senior Marketing Manager.
• Identifying opportunities, developing new ideas, assisting with copywriting and creating engaging, SEO-rich original post content for all platforms.
• Working closely with the rest of the Marketing team to ensure new content is appropriately communicated across all platforms.
• Engaging with the CRM software, Hubspot, to ensure customers are profiled and targeted with appropriate timely messages. Mapping out campaign calendar and working with Sales Managers and Head of Sales to address targeted eCRM campaigns.
• Development of the use of video across all relevant platforms.
• Managing budgets and invoice sign offs as required.

Skills/Attributes

• Proven digital marketing experience and of integrating digital marketing effort with sales teams.
• Proven understanding of website performance including SEO and use of Google Analytics.
• Proven track record of managing multiple social media platforms and creating effective content
• Strong organisational and analytical skills.
• Ability to work to deadlines, prioritise effectively and manage multiple workstreams.
• Experience of managing internal staff and external agency relationships.
• Strong attention to detail.
• Ability to handle change and evolution positively and to bring others with you on the journey through effective communication.
• Knowledge of integrated sales and marketing CRM software such as Hubspot or similar an advantage.
• A passion for property and an understanding of property marketing is essential for this role.
• A collaborative and responsible member of a team, able to take accountability for work
• Full UK Driving licence
• Great verbal and written communication skills.
• Proficient IT skills – Office, Word, Excel

The successful candidate will work alongside our experienced team to deliver an exceptional
service to our customers.

Your main responsibilities will include:

• Maintaining an up-to-date knowledge of our product and its construction, relevant local
information, our unique selling points, the New Homes Quality Code, General Disclosure
of Personal Records, Hopkins Homes Health & Safety and Personal Safety policies, and
using such knowledge in a professional and structured manner.
• Attending to the needs of visitors, customers and potential purchasers and updating and
progressing leads via our CRM system.
• Taking reservations and initiating paperwork with speed and accuracy and supporting
customers with understanding the sales process, including the financial and legal
aspects.
• Building great working relationships and having a continuous liaison with solicitors,
estate agents, banks and building society managers and valuers to support with sales.
• Ensuring the Sales Centre, Show Homes, Stock Plots and associated gardens are well
maintained, cleaned and kept up to date, to maintain a standard of excellence.
• Sales of customer extras from the Hopkins Homes range within agreed timescales and to
agreed targets.
• Effective communication with the Site Manager to ensure knowledge of plot construction,
progress and safe areas of viewing.
• Supporting the company in covering additional developments across the region when
required.

Skills/Attributes

Essential
• Be well organised, have a flexible approach and have strong communication skills.
• Able to build strong lasting relationships with internal and external stakeholders
• Passionate about keeping our values and vision at the heart of everything we do
• A collaborative and responsible member of a team, able to take accountability for work
• Full UK Driving licence

Desirable
• Great verbal and written communication skills.
• Ability to multi-task with good time management.
• Proficient IT skills – Office, Word, Excel